Rexona Women Global Campaign: Dare to Feel
Intense emotions can make you sweat. We created a global campaign for Rexona (Degree) that shows the inner world of emotionally charged moments of stress, positioning the brand in a new territory and away from category conventions.
Illustrator: Ademas Batista
Role: Senior Copywriter
Senior Art Director: Krystyn Campbell
Rexona “Tree”
Rexona “Tightrope” TV