In Massachusetts schools, students take their learning habits beyond the classroom and onward into their everyday lives. From after school to weekends to graduation, Massachusetts students leave school engaged to keep learning on and on…and on.
The Massachusetts Department of Elementary and Secondary Education (DESE) tasked our team with a brand campaign that illustrated the value that DESE offers to students, while acknowledging that DESE still has some improvements to make. With the tagline “Never stop learning”, we nod to the fact that DESE students have a passion for learning and constantly improving—and so do we.
Role: Executive Creative Director, Copywriter
Senior Art Director: Mackenzie Waldron
Copywriter: Sarah Awan
