Dunkin’ Donuts: For The Road - Rio Olympics
During the Olympic games in Rio, we celebrated the people behind the athletes.
Director: Evan Dennis/Greenpoint Pictures
Role: Associate Creative Director, Copy
Associate Creative Director, Art: Tony Larsen
:06 Social Videos: Snapchat, Instagram
Dunkin’ Donuts : #KeepOn
Dunkin' wanted to evolve the "America Runs on Dunkin'" message. So we encouraged America to Keep On, with a reminder that Dunkin' is there to fuel the doers, makers and dreamers that keep America running.
We launched our new platform with a manifesto video that brought Keep On to life. Then, we created a Brand TV spot to kick off the encouraging Keep On message. Our ambient and social messaging reinforced the platform and continued to encourage the doers of America to #KeepOn learning, laughing, failing, falling, getting up, and going again.
