IKEA: The Muse TV/Experiential
We all have an inner voice that guides our decisions. We brought that voice to life with The Muse.
Director: Speck/Gordon/Furlined
At the IKEA Charlotte Grand Opening, we created a bedroom inside a giant IKEA box. Passerby could walk right in and experience IKEA's smart and stylish design, with opportunities to get great ideas from The Muse via telephones that hung on the wall.
IKEA: “Toilet Training” TV
IKEA needed to promote a sofa that came with an extra cover. So, naturally, we targeted parents.
Role: Senior Copywriter
Director: Renny Maslow / Smuggler