I spent two years as a senior creative lead on IKEA, helping shape the brand across experiential activations, national TV, print, radio, digital, and in-store. The work had to be smart, functional, and human, just like the products. Every project was designed to bring IKEA’s democratic design philosophy to life in a way that felt clever, useful, and distinctly IKEA.
These are a few campaigns I concepted and led, all rooted in the everyday realities (and little absurdities) of how we live at home.
