As a senior creative lead on JetBlue, I worked across nearly every part of the brand, from always-on digital and out-of-home to attention-grabbing activations designed to surprise and delight. Whether we were launching a fare sale, telling a brand story, or pulling off a one-day stunt, the goal was to bring JetBlue’s humanity and humor to life in a way that cut through the noise. All of it was rooted in what makes JetBlue different: empathy, wit, and a relentless focus on the customer experience.
