Massachusetts Office of Travel and Tourism: Take a Moment

Everyone deserves a moment to escape the daily grind. That's why we invited travelers to take a moment for themselves in Massachusetts. We wanted to show people, especially those within driving distance, that a quick trip to Massachusetts can be a great reset for the soul.

This integrated campaign includes Broadcast TV, Connected TV, Radio, Website, OOH, Digital Ads, Social Media Ads, Taxi Tops, an 18-story-high video billboard in Times Square featuring Massachusetts moments, and an Augmented Reality Instagram filter, inviting you to explore and take in the immersive sights and sounds of the state.