Massachusetts Travel and Tourism: Take a Moment

Everyone deserves a moment to escape the daily grind. That's why we invited travelers, especially those within driving distance, to Take a Moment in Massachusetts. We wanted to show people that a quick weekend trip to Massachusetts can be a great reset for the soul. This campaign includes Broadcast and CTV, Radio, Website, OOH, Digital and Social Ads, Taxi Tops, a Times Square billboard, and an Augmented Reality Instagram filter, inviting you to explore and take in the immersive sights and sounds of the state.