Mythical / Epic Hair For All
Mythical is an Internet-first entertainment studio founded by childhood friends Rhett & Link, with 76 million subscribers on YouTube, and a combined social following of over 52 million across Instagram, Facebook, Twitch, Snap, TikTok, and Twitter/X.
Known for their amazing hair, Rhett and Link added a Grooming line of products to their Mythical ecommerce store. The team came to us wanting to promote the Grooming line to Mythical fans, as well as folks who have never heard of Mythical but are interested in unique hair products. So we created a social and digital campaign declaring that Epic Hair is something everyone deserves—and we mean everyone.
