Rightworks is a B2B SaaS brand that offers helpful software tailored to accounting pros. I oversaw creative development for the brand across various growth campaigns, event branding, video content, email nurture campaigns, organic social media, landing pages, sell sheets, and the website. I focused on making our content more helpful, human, and easy to understand, helping to define and apply a clear brand voice across everything from emails to trade show booths, and working closely with growth marketing, product marketing, and other cross-functional teams to make sure every piece of creative drove results.
