Rightworks: Accounting Confessions
Accounting Confessions is a growth marketing campaign for Rightworks, a B2B SaaS brand, that speaks to accountants’ most common technology frustrations —remote work friction, app overload, security gaps, burnout, outages, and growth limitations. Each video featured pixelated “confessions” from fictional accountants about their tech struggles. Rolled out across email, paid social, and web, the campaign humanized accounting pain points with humor and empathy while positioning Rightworks as the solution.
