Massachusetts Office of Travel and Tourism
Massachusetts Office of Travel & Tourism promotes the state’s destinations, culture, and experiences. I led creative for major tourism initiatives, partnering with MOTT on a post-COVID tourism campaign encouraging regional travel and a high-profile Pride campaign.
Take a Moment
Everyone deserves a moment to escape the daily grind. That's why we invited travelers, especially those within driving distance, to Take a Moment in Massachusetts. We wanted to show people that a quick weekend trip to Massachusetts can be a great reset for the soul.
This campaign includes Broadcast and CTV, Radio, Website, OOH, Digital and Social Ads, Taxi Tops, a Times Square billboard, and an Augmented Reality Instagram filter, inviting you to explore and take in the immersive sights and sounds of the state.
For Us All
In 2023, amid a divisive political climate, the "Massachusetts for Us All" campaign welcomed people to a state that values inclusivity. The campaign made it crystal clear that Massachusetts is a state where differences are embraced. Our goal was to let people know that they can come to Massachusetts to grow a family, to start a business, to grow a business, and to live a life with the fullness of opportunity that they deserve.
“Massachusetts For Us All,” ran from June 2023 to September 2023 in Texas, Florida, New York, and New England, promoting Massachusetts as a welcoming and safe place for all. The campaign resulted in 1.6 million impressions and 12,000 website visits.
