SWEET SPOT MACARONS

BRANDING, IDENTITY

What's your sweet spot?
We were lucky enough to launch a new macaron truck in Chicago. Since the truck moves daily from "spot to spot", we called it Sweet Spot Macarons. Locals could track the truck via twitter, so they always knew where to find their Sweet Spot. Business cards, menus, promo cards, aprons, t-shirts, truck design, website and a mobile site were created to support the brand.