Wondery: Your Partner in Crime
Wondery is an award-winning podcast network with tons of high-quality content, and Exhibit C is Wondery’s collection of true crime podcasts. Our team was tasked with an integrated campaign that would appeal to hardcore true crime fans while building brand awareness and serving as an entry point for new listeners.
“Your Partner in Crime” celebrates the armchair investigators of the true crime community while inviting newcomers to join us on a trip down the rabbit hole of these real-life stories.
At the center of the campaign was a short-form social video that follows an amateur detective as she unravels a fictional case. To make it feel real, we created crime scene photos, police reports, and scattered artifacts—then used those across static and video assets to deepen the mystery. The campaign extended across social, digital, out-of-home, and a Hollywood Reporter takeover.
One Wondery exec called it “the best we’ve ever done.”
Role: Executive Creative Director
Associate Creative Director, Copy: George Sloan
Design Team Lead, Motion: Renn Bauhan
Senior Graphic Designer: Julia Govoni
Senior Motion Designer: Owen Neuburger