ziploc / mom notes

SOCIAL, UGC

Back-to-School means Moms are back to packing lunches for their kids. And sometimes it helps to have some Back-To-School inspiration. We helped Moms add a personal touch by creating an inspiration hub of fun lunch notes from Moms all over the country. One Mom's note would be randomly selected to win $20,000 in BoxTops for their child's school, along with daily instant prizes. There were over 39,000 Mom Notes entered, and we nearly doubled Ziploc's Facebook Fans to almost 600,000. At one point, over 25,000 people were talking about the promotion on Facebook alone.