Bright Horizons College Coach: Ask the Coaches

Parents searching for college admissions help don't need more information — they need someone to make them feel less afraid. I led the creative strategy and development for two thematic brand videos for College Coach, a Bright Horizons product, built around that insight. The result was a montage-driven format featuring eight College Coach counselors designed to let patterns of calm expertise emerge across multiple real voices rather than a single scripted spokesperson. The videos were built to perform on YouTube, support both corporate benefit and retail audiences, and scale as a reusable content template for College Coach's broader content strategy.