Monster Energy AMA Supercross: Saturday is Race Day
My team partnered with Supercross to plant our flag in the ground for Saturdays. In fact, we decided to go one step further, declaring that Saturdays aren’t even a thing anymore. Instead, Saturdays will henceforth be known only as RACE DAY. Sunday, Monday, Tuesday, Wednesday, Thursday, Friday, Race Day.
This campaign ran across CTV, Youtube, Meta, Tiktok and Snap to promote the 2025 SMX Season.
Role: Executive Creative Director
Associate Creative Director, Copy: George Sloan
Associate Creative Director, Art: Amanda Bauhan
Senior Motion Designer: Owen Neuburger
Senior Designer: Julia Govoni
Music: Chris Borelli